Google Ads Management
Done-for-you Google Ads campaigns that drive calls, form submissions, and booked jobs. This is a small, boutique service focused exclusively on local service businesses—not a big agency with hundreds of clients.
How Google Ads helps local service businesses
Google Ads captures people actively searching when they need help right now. When someone searches "emergency plumber near me" or "roof repair Bend," your ads can appear at the top of results, putting you in front of qualified customers at the exact moment they're ready to hire.
Unlike interruption-based advertising (like Facebook or Instagram), Google Ads connects you with people who are already looking for what you offer. This means higher-quality leads, better conversion rates, and a clearer path from click to customer.
The goal is simple: more qualified calls, more form submissions, and more booked jobs. We focus on making your campaigns profitable and consistent, then layer in other channels later if it makes sense.
Who this is for
✓ Best fit
- Local service providers (plumbers, roofers, HVAC, landscapers, remodelers, etc.)
- Businesses investing in Google Ads and open to a scoped plan that fits their goals and campaign complexity
- Companies with 1–4 main services in a single primary service area
- Owners who value clear, honest communication and simple reporting
✗ Not a fit
- National brands or large franchises with multi-layered teams
- Companies needing 10+ active campaigns across multiple states/brands
- Organizations requiring long RFP processes or daily reporting
- Businesses looking for the absolute cheapest provider
How pricing works for this service
Google Ads management is scoped around your ad spend, competition level, and account complexity. There's typically a one-time setup fee for initial strategy and campaign build, then ongoing monthly management that scales with your needs.
After understanding your business and goals, I'll provide a recommendation and proposal. The investment depends on factors like how much you're spending on ads, how competitive your market is, and how involved your setup needs to be. We'll always discuss it openly before you commit to anything.
Google Ads works best with enough time to gather data and optimize. We typically ask for a 3-month initial commitment, then month-to-month. You pay ad spend directly to Google on your own card; the management fee is separate, so you always see exactly what goes to ads versus management.
Learn more about how I scope projects and pricing →What's included each month
- Ongoing keyword refinement (adding winners, removing waste)
- Regular search term reviews and negative keyword additions
- Bid and budget adjustments to keep cost per lead healthy
- Ad copy testing and improvements
- Location & schedule tuning (e.g., showing ads when someone can answer the phone)
- Monitoring of conversion tracking and basic troubleshooting when something breaks or changes
- A simple, easy-to-read monthly performance summary
- Optional short monthly check-in (email, Loom video, or quick call) to review performance and next steps
This is done-for-you campaign management so you don't have to live inside Google Ads.
Landing pages & tracking
Using your existing website (default)
If you already have a decent site, we usually start there. We may suggest simple improvements (clearer CTAs, better messaging). If you allow access, we can help plan or lightly adjust pages. Alternatively, we can provide a detailed landing page checklist and outline for your current web person.
Hosted landing page option (subdomain)
We can build focused landing pages on a branded subdomain (e.g., ads.yourcompany.com). This allows faster testing without disrupting your main site. These are billed as small add-on projects, separate from the standard management fee.
Tracking & analytics
We help set up or refine GA4 + GTM, or work with your existing setup. We set up conversions for calls, form submissions, and key button clicks. We connect these conversions to Google Ads to see which keywords and ads drive real leads, not just clicks. You keep full access and ownership of your analytics; we simply help wire it together and keep it functioning.
Light fixes are included in management. Larger, more complex tracking rebuilds can be quoted as separate work.
Ready to get started?
Book a free call to discuss your business, review your current ads (if you have them), and see if we're a good fit.