Timbercrest Digital Timbercrest Digital

This page walks through how website projects typically run. The process is designed for local service businesses that need sites that convert—sites that help you get found, build trust, and turn visitors into leads.

Every project is different, but we follow the same core flow: we understand your goals, we design and build, we refine based on your feedback, and we launch. The focus is on clarity, conversions, and getting you live with a site that works.

  1. Discovery

    ~1–2 days

    Define goals, audiences, pages, and success metrics. Gather brand assets and confirm scope, timeline, and responsibilities.

    Deliverables
    • Project brief
    • Site map draft
    • Brand/assets checklist
    Outcome

    Clear plan and shared definition of success.

  2. Mockups

    ~2–4 days

    Low–mid fidelity layouts to align structure, hierarchy, and copy direction. Visual style gets set early to avoid churn.

    Deliverables
    • Homepage mock
    • Key subpage mock
    • Copy direction
    Outcome

    You can see it before we build it.

  3. Build

    ~3–7 days

    Implement approved designs in Astro with performance and on-page SEO from the start. Responsive, accessible, fast.

    Deliverables
    • Responsive pages
    • Core Web Vitals baseline
    • Structured data
    Outcome

    Clickable staging site for review.

  4. Feedback

    ~2–3 days

    Tight iteration loop: you comment, we refine. We also wire forms, analytics events, and confirmations.

    Deliverables
    • Revision round(s)
    • Form + GA4 events
    • Content polish
    Outcome

    Reads clearly, looks right, converts.

  5. Launch

    Launch day

    Deploy, verify tracking, submit sitemaps, and monitor. Simple owner's notes for edits and next steps.

    Deliverables
    • Deploy to host
    • Search Console + sitemaps
    • Handoff notes
    Outcome

    Live site with monitoring in place.

What happens after launch

Once your website is live, it starts working for you. It helps you rank in local searches, builds trust with potential customers, and converts visitors into leads. But a website alone might not be enough to keep you busy.

Many clients continue working with us after launch. Sometimes that means ongoing website updates and improvements. Other times it means adding Google Ads to drive more immediate leads, or optimizing your Google Business Profile to improve local visibility.

The website becomes the foundation—the place where people land, learn about your services, and take action. From there, we can layer in other marketing channels as your business grows and your needs evolve.