Timbercrest Digital Timbercrest Digital

Google Business Profile Process

How Google Business Profile work is handled, from audit and cleanup through optimization and ongoing management. Your GBP is critical for local visibility—this page explains how we approach setup, cleanup, and ongoing management.

Your Google Business Profile is one of the strongest signals Google uses to rank local service businesses. When someone searches for "plumber near me" or "HVAC repair Bend," your profile appears in local search results and on Google Maps.

Some businesses just need a one-time cleanup and optimization. Others benefit from ongoing monthly management with posts, updates, and review monitoring. This page explains both approaches and how we determine what makes sense for your situation.

One-Time Setup & Optimization

1

Audit

~1–2 days

We review your current GBP listing(s), checking categories, photos, description, NAP (Name, Address, Phone) consistency, and reviews. We identify what's missing, what's incorrect, and what could be improved.

  • Review business information accuracy
  • Check category selection
  • Audit photos and visual content
  • Review description and service listings
  • Check NAP consistency across platforms
  • Review current review status
2

Fixes & Updates

~2–3 days

We update business information, fix categories, rewrite descriptions, and organize key visuals. We ensure everything is accurate, complete, and optimized for local search.

  • Update business information (hours, address, phone)
  • Optimize category selection
  • Write clear, keyword-rich description
  • Organize and upload high-quality photos
  • Fix NAP inconsistencies
  • Add missing business attributes
3

Basic Optimization

~1–2 days

We set up posts, services, FAQs, and other relevant fields to improve visibility and help potential customers find the information they need.

  • Create initial posts
  • Add services with descriptions
  • Set up FAQs
  • Add products or service areas (if applicable)
  • Ensure all fields are complete

Ongoing Management (Optional)

For businesses in competitive markets or those that want to maximize local visibility, ongoing GBP management helps maintain and improve performance over time.

1

Regular Updates & Posts

We post regularly to keep your profile active and show Google (and potential customers) that your business is current and engaged. Posts can highlight services, seasonal offers, recent work, or helpful tips.

  • Monthly posts to maintain activity
  • Seasonal updates and offers
  • Recent work or project highlights
  • Helpful tips or local information
2

Review Management

We monitor reviews and respond (if desired) to maintain a professional presence. We also provide insights on review trends and guidance on review response strategy.

  • Review monitoring with monthly insights
  • Review replies (if desired)
  • Review response strategy guidance
  • Tracking review trends over time
3

Information Maintenance

We keep your information updated: hours, services, seasonal changes, and any other details that need to stay current. We also sync with Apple Business Connect (Apple Maps) and Bing Places for consistency.

  • Regular info checks and updates
  • Seasonal hour changes
  • Service updates
  • Apple Business Connect & Bing Places sync
  • NAP consistency across platforms
4

Insights & Reporting

We watch insights for search terms, visibility trends, and how people are finding and interacting with your profile. You get a simple monthly summary showing what's working.

  • Monthly summary of calls, views, and searches
  • Performance tracking over time
  • Search term insights
  • Actionable recommendations
5

Coordination with Other Marketing

We coordinate GBP strategy with your website and Google Ads (if you're running them) to ensure consistent messaging, offers, and positioning across all channels.

  • Consistent messaging across channels
  • Coordinated offers and promotions
  • Alignment with website content
  • Integration with Google Ads strategy

What's Right for Your Business

Some businesses just need a one-time cleanup and optimization. If your GBP is in good shape but needs some fixes, or if you're in a less competitive market, a one-time project might be all you need.

Others benefit from ongoing monthly management, especially in competitive markets where staying active and visible matters. Ongoing management helps you maintain momentum, respond to reviews promptly, and keep your profile optimized as your business evolves.

Exact scope and cadence are discussed after a call and proposed based on your needs, market, and goals. The investment is always transparent and matched to the actual work involved. This service is available as a standalone offering for any local business—no Timbercrest website or hosting required.

Ready to improve your local visibility?

Book a free call to discuss your business, review your current Google Business Profile, and see how we can help you show up more in local searches.