How Google Business Profile work is handled, from audit and cleanup through optimization and ongoing management. Your GBP is critical for local visibility—this page explains how we approach setup, cleanup, and ongoing management.
Your Google Business Profile is one of the strongest signals Google uses to rank local service businesses. When someone searches for "plumber near me" or "HVAC repair Bend," your profile appears in local search results and on Google Maps.
Some businesses just need a one-time cleanup and optimization. Others benefit from ongoing monthly management with posts, updates, and review monitoring. This page explains both approaches and how we determine what makes sense for your situation.
One-Time Setup & Optimization
1
Audit
~1–2 days
We review your current GBP listing(s), checking categories, photos, description, NAP (Name, Address, Phone) consistency, and reviews. We identify what's missing, what's incorrect, and what could be improved.
Review business information accuracy
Check category selection
Audit photos and visual content
Review description and service listings
Check NAP consistency across platforms
Review current review status
2
Fixes & Updates
~2–3 days
We update business information, fix categories, rewrite descriptions, and organize key visuals. We ensure everything is accurate, complete, and optimized for local search.
Update business information (hours, address, phone)
Optimize category selection
Write clear, keyword-rich description
Organize and upload high-quality photos
Fix NAP inconsistencies
Add missing business attributes
3
Basic Optimization
~1–2 days
We set up posts, services, FAQs, and other relevant fields to improve visibility and help potential customers find the information they need.
Create initial posts
Add services with descriptions
Set up FAQs
Add products or service areas (if applicable)
Ensure all fields are complete
Ongoing Management (Optional)
For businesses in competitive markets or those that want to maximize local visibility, ongoing GBP management helps maintain and improve performance over time.
1
Regular Updates & Posts
We post regularly to keep your profile active and show Google (and potential customers) that your business is current and engaged. Posts can highlight services, seasonal offers, recent work, or helpful tips.
Monthly posts to maintain activity
Seasonal updates and offers
Recent work or project highlights
Helpful tips or local information
2
Review Management
We monitor reviews and respond (if desired) to maintain a professional presence. We also provide insights on review trends and guidance on review response strategy.
Review monitoring with monthly insights
Review replies (if desired)
Review response strategy guidance
Tracking review trends over time
3
Information Maintenance
We keep your information updated: hours, services, seasonal changes, and any other details that need to stay current. We also sync with Apple Business Connect (Apple Maps) and Bing Places for consistency.
Regular info checks and updates
Seasonal hour changes
Service updates
Apple Business Connect & Bing Places sync
NAP consistency across platforms
4
Insights & Reporting
We watch insights for search terms, visibility trends, and how people are finding and interacting with your profile. You get a simple monthly summary showing what's working.
Monthly summary of calls, views, and searches
Performance tracking over time
Search term insights
Actionable recommendations
5
Coordination with Other Marketing
We coordinate GBP strategy with your website and Google Ads (if you're running them) to ensure consistent messaging, offers, and positioning across all channels.
Consistent messaging across channels
Coordinated offers and promotions
Alignment with website content
Integration with Google Ads strategy
What's Right for Your Business
Some businesses just need a one-time cleanup and optimization. If your GBP is in good shape but needs some fixes, or if you're in a less competitive market, a one-time project might be all you need.
Others benefit from ongoing monthly management, especially in competitive markets where staying active and visible matters. Ongoing management helps you maintain momentum, respond to reviews promptly, and keep your profile optimized as your business evolves.
Exact scope and cadence are discussed after a call and proposed based on your needs, market, and goals. The investment is always transparent and matched to the actual work involved. This service is available as a standalone offering for any local business—no Timbercrest website or hosting required.
Ready to improve your local visibility?
Book a free call to discuss your business, review your current Google Business Profile, and see how we can help you show up more in local searches.