How Google Ads engagements work, from first conversation to ongoing optimization. We focus on practical results: more qualified leads and booked work, not just clicks.
This page walks through how we handle Google Ads from discovery to ongoing management. The process is designed for local service businesses that need campaigns that drive real results—calls, form submissions, and booked jobs.
Every engagement is different, but we follow the same core flow: we understand your business and goals, we plan and build campaigns, we launch and monitor closely, and we optimize continuously. The focus is on lead quality and profitability, not just traffic.
We start by understanding your business, services, margins, target customers, and service areas. We clarify what a "good lead" looks like and what your business can actually handle.
If you already run ads, we review your current account, search terms, and performance. If not, we identify what needs to be set up: Google Ads account, GA4, Tag Manager, and conversion tracking.
We choose which services to advertise first, do focused keyword research (intent over volume), structure campaigns and ad groups cleanly, and write ads that speak directly to your ideal customers.
We check your website or landing pages for clarity and conversion readiness. We recommend or implement key changes: strong CTAs, clear layout, trust elements, and fast load times.
We launch campaigns with sensible starting bids and budgets, monitor early performance closely, and quickly add negative keywords and refine targeting based on real search data.
We do regular search term reviews, adjust bids and budgets to keep cost per lead healthy, test new ad copy, and review lead quality—not just volume. The goal is steady improvement over time.
You get a simple monthly summary (not jargon-heavy) showing what's working and what we're adjusting. Optional short call, email, or Loom video to review performance and discuss next steps.
Google Ads management is an ongoing service. The investment depends on your ad spend, competition level, and how involved your setup is. There's typically a one-time setup fee for initial strategy and campaign build, then ongoing monthly management that scales with your needs.
We'll always discuss the investment openly before you commit. The goal is to match the management fee to your realistic growth and lead potential, not to charge the same fee whether you're spending $500/month or $5,000/month on ads.
Google Ads works best with enough time to gather data and optimize. We typically ask for a 3-month initial commitment, then month-to-month. You pay ad spend directly to Google on your own card; the management fee is separate, so you always see exactly what goes to ads versus management.
Book a free call to discuss your business, review your current ads (if you have them), and see if we're a good fit.