1. Discovery

    ~1–2 days

    Define goals, audiences, pages, and success metrics. Gather brand assets and confirm scope, timeline, and responsibilities.

    Deliverables
    • Project brief
    • Site map draft
    • Brand/assets checklist
    Outcome

    Clear plan and shared definition of success.

  2. Mockups

    ~2–4 days

    Low–mid fidelity layouts to align structure, hierarchy, and copy direction. Visual style gets set early to avoid churn.

    Deliverables
    • Homepage mock
    • Key subpage mock
    • Copy direction
    Outcome

    You can see it before we build it.

  3. Build

    ~3–7 days

    Implement approved designs in Astro with performance and on-page SEO from the start. Responsive, accessible, fast.

    Deliverables
    • Responsive pages
    • Core Web Vitals baseline
    • Structured data
    Outcome

    Clickable staging site for review.

  4. Feedback

    ~2–3 days

    Tight iteration loop: you comment, we refine. We also wire forms, analytics events, and confirmations.

    Deliverables
    • Revision round(s)
    • Form + GA4 events
    • Content polish
    Outcome

    Reads clearly, looks right, converts.

  5. Launch

    Launch day

    Deploy, verify tracking, submit sitemaps, and monitor. Simple owner’s notes for edits and next steps.

    Deliverables
    • Deploy to host
    • Search Console + sitemaps
    • Handoff notes
    Outcome

    Live site with monitoring in place.