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Discovery
~1–2 daysDefine goals, audiences, pages, and success metrics. Gather brand assets and confirm scope, timeline, and responsibilities.
Deliverables- Project brief
- Site map draft
- Brand/assets checklist
OutcomeClear plan and shared definition of success.
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Mockups
~2–4 daysLow–mid fidelity layouts to align structure, hierarchy, and copy direction. Visual style gets set early to avoid churn.
Deliverables- Homepage mock
- Key subpage mock
- Copy direction
OutcomeYou can see it before we build it.
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Build
~3–7 daysImplement approved designs in Astro with performance and on-page SEO from the start. Responsive, accessible, fast.
Deliverables- Responsive pages
- Core Web Vitals baseline
- Structured data
OutcomeClickable staging site for review.
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Feedback
~2–3 daysTight iteration loop: you comment, we refine. We also wire forms, analytics events, and confirmations.
Deliverables- Revision round(s)
- Form + GA4 events
- Content polish
OutcomeReads clearly, looks right, converts.
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Launch
Launch dayDeploy, verify tracking, submit sitemaps, and monitor. Simple owner’s notes for edits and next steps.
Deliverables- Deploy to host
- Search Console + sitemaps
- Handoff notes
OutcomeLive site with monitoring in place.