Timbercrest Digital Timbercrest Digital

How We Work

A clear, repeatable way of working that adapts to your business. We work with a small number of clients at a time, focusing on clarity, strategy, and steady execution.

How We Work

We work with a small number of clients at a time. This isn't a volume business. The focus is on clarity, strategy, and steady execution—not churning through projects or pushing unnecessary services.

Everything starts with understanding your business: what services you offer, who your ideal customers are, and what a "good lead" looks like. From there, we recommend the simplest mix of services that makes sense for your goals and stage. That might be a website, Google Ads, Google Business Profile optimization, or a combination.

We have a clear, repeatable way of doing things. Each service has its own specific process, but they all follow the same high-level flow: we understand your situation, we recommend a plan, we execute it, and we optimize over time. No surprises, no jargon, no forcing you into packages that don't fit.

The goal is to help you get found, build trust, and win more customers. Whether that's through a search-friendly website, Google Ads campaigns that drive calls, or local marketing that improves visibility, we adapt the approach to what you actually need.

How Engagements Typically Work

1

Intro Call / Strategy Call

We start with a 30–45 minute call to understand your business, current marketing, and goals. This isn't a sales pitch. It's a clarity and fit-check. We'll discuss what's working, what isn't, and what you're trying to achieve. No pressure, no hard sell. Just an honest conversation to see if we're a good fit.

2

Audit & Plan

After the call, I'll review your website, Google presence, existing ads or GBP listing, and lead flow. I'll identify what's working, what's not, and where the easiest wins might be. Then I'll recommend a clear plan: website improvements, Google Ads, GBP optimization, or a combination. The goal is to match the work to your actual needs, not to sell you everything at once.

3

Proposal & Scope

You'll receive a written outline of the work, timeline, and investment. Pricing is tailored to scope and complexity, not one-size-fits-all packages. Everything is transparent and straightforward. If something doesn't fit your budget or timeline, we'll discuss alternatives. The goal is to find the right plan, not to force a square peg into a round hole.

4

Build / Implement

Once we agree on the plan, we execute. For websites, that means design, development, and launch. For Google Ads, it's campaign setup and optimization. For Google Business Profile, it's optimization and ongoing management. We work with clear milestones and keep you updated along the way.

5

Optimize & Support

For ongoing services like Google Ads and Google Business Profile management, we provide continuous monitoring, refinement, and reporting. We track what's working, adjust what isn't, and keep you informed with simple monthly summaries. The goal is steady improvement over time, not just launching and walking away.

Service-Specific Processes

While every engagement follows the same high-level flow, each service has its own specific workflow and milestones. Here's a quick overview of how each one works:

Website Process

From planning and discovery through design, development, and launch. We work through clear phases: discovery, mockups, build, feedback, and launch. The focus is on clarity, speed, and measurable outcomes.

See the full Website Process →

Google Ads Process

From discovery and keyword strategy through campaign setup, launch, and ongoing optimization. We focus on practical results: more qualified leads and booked work, not just clicks.

See how Google Ads engagements work →

GBP Process

From audit and cleanup through optimization and ongoing management. We handle everything from one-time setup to monthly posts, updates, and review monitoring.

See how GBP projects run →

Investment

Every business, market, and project is different. The same "package" can be a terrible deal for one client and a great fit for another. Some setups are simple: a straightforward website refresh or a single-location Google Ads campaign. Others are more complex: multi-location businesses, competitive markets, or sites that need foundational fixes before they can perform.

Some clients are ready to scale and invest in growth. Others need to start with the basics and build from there. Instead of forcing everyone into rigid boxes, the goal is to recommend the simplest, most effective plan for their specific situation.

The focus is always on ROI, fit, and clarity, not just selling the biggest bundle. We'd rather recommend a smaller, focused project that actually works than push you into something that doesn't match your needs or budget.

All work is quoted in writing before you start. No hidden fees, random add-ons, or surprise invoices. If scope changes during a project, we talk about it first and adjust the proposal accordingly. You'll always know what you're paying for and why.

No Surprises

All work is quoted in writing before you start. No hidden fees, random add-ons, or surprise invoices. If scope changes during a project, we talk about it first and adjust the proposal accordingly. You'll always know what you're paying for and why.

The goal is transparency and clarity, not mystery. If you have questions about investment or scope, just ask. We'll discuss it openly and find the right fit.

Ready to discuss your project?

Book a free strategy call to discuss your business, review your current marketing, and see if we're a good fit. No pressure, no hard sell. Just an honest conversation about what you need and how we can help.